Thursday, 4 April 2013

Why I Hate "Kinder Surprise": A Memoir

     Hey, kids! I hope everyone had a great spring break (too pedagogical?)! To start things off, I love you and your hair looked fabulous today. A quick update on my life: I've recently run out of Ben and Jerry's, so I have resorted to eating Greek yogurt which turns into real yogurt if you stir it a lot and I like that. Also, I shaved my legs, so that was cool.
     I think that the whole "society-based-around-gender" thing is really getting to me. I can't think about anything else. Whenever anyone in my life says anything, I immediately have to analyze whether or not it was prejudiced. This might have to do with my self-diagnosed OCD, but I'm also thinking that it's actually just ridiculous and I'm sick to death of people putting up with this point of view.
     For starters, on Easter, I received from my unassuming, beautiful, intelligent, independent relative a Kinder Surprise - for girls. My heart broke. I think I actually died a little bit inside. I had heard of these  from a friend and we discussed the topic pretty thoroughly. I have a few things to say about it. First of all, fuck you, Kinder Surprise. Fuck you for going along with the patriarchal assumption that girls are less intelligent and therefore we need to receive little kitty bracelets or miniature Barbie dolls as presents instead of stuff that we can actually build with our brains, you jerks. I hate you. Fuck you for making them pink and fuck you for creating a gender divide among a younger generation. I wish I could have presented that in a more polite manner, but it was impossible, so there you have it. Second of all, I'm really sad that my relative didn't see an issue with this. I have a seven year-old cousin whom I adore more than any other child I've ever known and I spent most of my Easter with him. He, of course, received a "boy" Kinder Surprise. When I opened mine and found a bracelet, I told him that I didn't want it and asked him if he waned it. He replied with a simple, "No, people would make fun of me." I said, "But I wouldn't make fun of you." And his final word on the subject was, "Not everyone is like you." I teared up a little. I feel like some of you might think that was an overdramatic response, but I don't. He's already been exposed to the opinion of society that he would be seen as "odd" or "not normal" if he wore a bracelet. He's been taught that there are boys and girls, and boys have boy toys and girls have girl toys and they don't mix. And that makes me really upset. He is, without a doubt, the smartest seven year-old I've ever known (he's beaten me at chess on several different occasions) yet society has already started to get the best of him. I guess the best I can do for him at this point is try to weasel myself into his life and continue to try to convince him that it would be okay for him to paint his toenails if he wanted to. Thirdly, and lastly, I'm really mad at myself for not saying anything about this. It's hard to correct someone who a) is older than you and has more life experience and b) you have a lot of respect for. The issue is, though, is that if my relative would have said, "Here's a Kindersurprise for the black kid and a different, better one for the white kid!", I would have freaked out, you know? Gender is such a touchy topic with so many people because, for some insanely idiotic reason, we aren't at the point yet where it's absurd for girls and boys to be treated as separate species. So, yes, I should have said something, and I'm still kicking myself. One of my personal goals is to become more vocal in my belief system, especially in situations like that. It's really tough to build up to, but I think that the more I do it, the easier it will become.
     I have a really hard time with stuff like this because even though parents and teachers and guardians don't think this kind of thing is harmful, it is. That's not even an opinion either, because there's evidence. How many young women are in school for engineering right now? I don't have any exact numbers handy, but I know, personally, five or six people who are taking engineering and not one of them is a girl. I'd say that's a pretty normal statistic in other schools and cities as well. The reason that a lot of women (myself included) believe that they cannot handle the academic challenges of engineering is that we grew up with this constant reminder that boys were better at that stuff. Boys got to play with Lego and cars, but we got to play with dolls and kitchens and tea sets. This is what we come familiar with and this is what we evolve into. I'm not saying that this is true for all women, but a fair amount of girls grow up in an environment where these are the play things that are readily available. (And I'm also not saying that being a wife or a mother as a profession is something that a woman should be ashamed of or looked down upon for. I believe that a socially conscious woman should be able to do whatever she wants to do, I'm just arguing this from a "forced-upon-us-by-the-patriarchy" standpoint.) A child doesn't bother to question why she is given certain toys; she's a child. This thoughtless indoctrination into a certain lifestyle isn't even at the fault of the parents. We, as women, are pressured by society into thinking that this is all we deserve and this is all we need; that we should be satisfied with domesticity. It's a really sad part of the world we live in. Imagine the incredible feats that could have been achieved by now if women were encouraged to do all of the things that men are encouraged to do. Does it make sense to deprive the world of the unique intellect of fifty percent of population solely based on the fact that this fifty percent contains a significant amount of uteri? No. No, it does not make sense. And, yes, every day new doors are opening and more women are becoming involved in science, mathematics, mechanics, etc. and that's fantastic! But how are we going to completely dissolve this gender divide if we still have stupidity such as separate Kinder Surprises for boys and girls? I'd like to propose a boycott against all toys, candies, books, etc. that are gender discriminative. Maybe tell your friends or relatives with young children about the problems it creates. It's hard to be so involved in peoples' lives, I know, but I feel like the importance of the issue kind of outweighs the privacy of parenthood in this aspect. I might be getting a little too "all-up-in-your-face" over here, but I'm tired and I just really care about this. Thanks for reading.
     And for the love of Darwin, please go buy some Ben and Jerry's so I can live vicariously through you. Goodnight.

2 comments:

  1. First of all, email those motherfuckers and tell them your concern. A simple boycott may seem like an effective strategy, but ultimately not voicing your concern to the right people does nothing long term (luckily there's already huge uproar against them): consumerrelations.fercan@ferrero.com
    (alternatively: http://www.ferrero.ca/?mail=true)

    Second, and I know there's far too much debate around this and not enough evidence, but some studies have shown that even supposedly without societal intervention, in children with completely non-gender-pressure parents, who haven't been to school or been exposed to any sort of gender direction, they found that many times girls played with traditionally 'girl toys', and boys played with 'boy toys'. Even if boys were given dolls, they'd start using them in very rough ways, and when girls were given soldiers, they'd still mother them and be gentle. Suggesting there's some intrinsic gender separation, not unequal, just different. So in some ways the companies are producing products with 'genders' because that's what actually appeals to the majority. Now I don't really agree with this and honestly I think that 'research' is bogus, and of course gender marketing is setting up children into neat little boxes labeled 'boy' and 'girl', but that is one side of it. Specifically marketing something like a chocolate to one gender, especially when it was previously pretty much completely gender-neutral, is absolutely outrageous. However, I don't feel like simply providing the option for girls to get girly things makes them unequal. It's certainly being treated differently, which isn't exactly good, but it's not being unequal. It's not saying "you're inferior so have this pink thing with something girly in it". A lot of times girls DO like pink and they like girly things, and for a parent to have the opportunity to ensure they're child (boy or girl, really) gets that, there's not that big of a problem. I do feel like perhaps it shouldn't be labelled as a 'girl kinder egg', and most certainly boys should be able to enjoy them just as much without ridicule. There's no doubt that gender separation in products does absolutely nothing for equality, but there also is some need for a variety of products available to pertain to a wide range of likes in children.

    It doesn't exactly pertain to children, well not directly anyways although it certainly still affects them, any of Jean Kilbourne's "Killing Us Softly" films greatly delves into the subject of gender representation in media, and you might be interested in them. Or just her, for that matter, if you hadn't heard of her already. (and she does have a website: http://www.jeankilbourne.com/)

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  2. Hey! Thanks for commenting! I really appreciate a point of view different from my own.

    I definitely understand what you're saying. Children have varying likes and dislikes and it's hard to put them all in one category sometimes in terms of the things they should grow up learning from and enjoying. My overarching issue with this idea is not that there's a variance of things for children to play with (I think that's really cool), my problem lies in the fact that although it would be awesome if all children got to choose from these two separate genres of toys, that's not what will happen. Does that make sense? I just feel as though, because of the way things have already been going, a very select number of parents are going to buy their three year-old son a Kinder Surprise for girls. Sure, it's easier for the girls to have a normal Kind Surprise like they've always had, but there is a certain amount of children that aren't going to be able to experience the full potential of everything that Kinder Surprise has to offer. Now, that doesn't seem like an issue, because it's just chocolate, but introducing this gender divide at such a young age not only encourages the gender roles that are being prescribed, but also closes doors for certain children who would be interested in a hobby, or career (eg. a boy who is curious about sewing) that may not be specific to their gender role, but have been taught to not explore it.

    I will definitely take a gander at those films. Thanks again for the great comment!

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